The business landscape is fast-changing, and more companies have been digitizing their operations in the past decade. Nowadays, companies heavily invest in digital tools and technology to make their businesses thrive in the new normal. Thus, employers also prioritize digital-savvy employees who know how to effectively use digital technology.
If you are actively looking for a job or eyeing that promotion at work, learning new digital skills and upgrading your skillset can help you become more relevant and in-demand. Whether you’re a young professional, a fresh graduate, or a college student, here are some skills you need to develop to ensure a future-proof career:
Social Media Skills
Turn your hobby into a skill that is relevant in every industry—social media management. While many consider social media as a tool to connect with family and friends, it is also an effective platform in delivering products and services to target consumers. Social media platforms are now being used by businesses as marketing and customer service tools. To be well-versed in social media management, you have to understand the dynamic relationship between brands, influencers, and consumers. Sales conversion happens when customers interact in ways that will drive traffic to their website or social media accounts.
Multimedia Skills
Social media will be useless without good content. Thus, companies ensure that their social media platforms regularly new informative content, which includes eye-catching graphics, videos, and animated content. Visual contents appear to be more effective, more appealing, and more entertaining for users, most especially the younger generation. With that, many employers now invest in building a content production team composed of graphic designers and video producers. To qualify for a multimedia position, you need to sharpen some skills like photography, videography, graphic design, animation, and video editing.
Data Skills
Another skill that will always be needed in any industry is data analysis. Data skills are in-demand because these skills are very useful in various aspects of a business— finance, marketing, technology, human resources, customer service, and sales. Employers look for a job applicant with the ability to analyze data and create informed recommendations out of the data. Some of the data skills that are important on the job are website analytics, customer analytics, Excel proficiency, and data visualization.
Cloud Skills
With the new normal, companies around the world have seen the need to rapidly adopt cloud computing infrastructure. Industries are now making the transition from the traditional IT world to a set-up that relies on cloud services. Thus, new roles in line with the use of cloud computing —web developers, software engineers, data scientists—will remain in-demand. Whether you’re a beginner or you’re driven to improve your marketability, enroll in online schooling to learn or upgrade your cloud skill set. Some of the digital skills you need to explore are cloud security, machine learning, cloud migration, and automation.
Email Marketing
Email seems an underrated tool yet it is one of the effective ways in obtaining and retaining leads for companies and businesses. Email is one of the oldest forms of direct marketing but still helps start-ups and large companies launch many successful campaigns. It is no easy task to do email marketing as one should have the skill to curate everything— from the signup page, placement on the website, to the content, manner of delivery, and optimization to attract and retain users and build engagement. It may be an old-fashioned tool, but rest assured that email marketing is a skill that will always come in handy when you apply for a job.
As the business landscape keeps on evolving, so must your skillset. Dedicate time for online learning to develop digital skills that will make you a competent and relevant part of the new normal workforce.
One of the pioneers of online learning in the country is Informatics Philippines. Informatics has been providing students with certification courses purely online since the early 2000s. Through its internationally recognized online schooling technologies, Informatics offers Senior High School tracks, Bachelor’s Degree programs, Diploma courses, and Corporate/Short courses. Know more about the school’s online programs at www.informatics.edu.ph
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