The Bachelor of Science in Business Administration (BSBA), major in Digital Marketing and Web Analytics, is a three-year program which prepares students for positions of responsibility in marketing, business, or entrepreneurship. It arms prospective executives with the knowledge and disciplines required to effectively lead, organize, and run a business. The program uses an integrated approach among the functional areas of business as well as sensitivity to the business environment.

The Marketing Management program prepares the students to be responsive to the total environment by providing technical skills and competencies in the areas of marketing. Theory is blended with practicum activities to give the students a broad and enriched base for a career in marketing.