Are you a fan of viral online video series of popular brands? Do you enjoy reading memes on social media? Is your attention captured by curated photos on Instagram?
Stunning visual content not only satisfy our eyes but also play an important role in digital marketing. The popular cliché “picture paints a thousand words” remains true even for the Internet generation. The awesome graphics and catchy videos we see online effectively communicate the messages of brands and organizations behind them. All thanks to the skills and creativity of their multimedia specialist.
Do you aspire to be a prolific multimedia practitioner? If creating amazing visuals is one of your dreams, continue reading and find out if Multimedia Arts is a path you really want to take.
What is Multimedia Arts?
If painters use canvas and paint to create a masterpiece,
multimedia artists use technology to create a wide variety of digital art forms. Multimedia arts refers to the art of producing visual images, text, animation, sounds, and videos/films. Multimedia arts cover digital content such as brand logos, brochures, infographics, website design, podcasts, videos, audio-visual presentations, animations, and films.
Skills You Need to Succeed as a Multimedia Professional
Since multimedia arts is an in-demand field, there is tough competition in the industry for aspiring multimedia professionals. If you have a knack for taking photos, video editing, sketching, or designing your own creations, you have the right foundation. However, you still need to hone other skills, which are vital in doing the everyday tasks of a multimedia specialist. Here are some of them:
- Creativity
The imagination is one of the greatest assets of artists. As a multimedia artist, you will be doing a lot of “thinking outside the box” to generate new ideas and produce eye-catching designs that will catch the attention of various target markets.
- Computer Skills
Multimedia artists use computer programs for most of their work, and efficient knowledge of each software helps in meeting deadlines and leads to faster turnover of output needed in a fast-paced industry. Familiarize yourself with the Adobe Creative Suite which includes programs such as InDesign, Illustrator, Photoshop, Premiere, Audition, and many more.
- Communication and Teamwork Skills
In order to pitch your ideas clearly and explain your opinion well, good communication skill is needed. You also need to be good at listening to feedback and understanding varying viewpoints when collaborating with other professionals in a creative team.
- Time-management and problem-solving skills
A career in multimedia can be challenging especially when deliverables and deadlines are lined up. Flexibility and organizational skills are needed to finish tasks and adapt to changes.
Career Choices
Multimedia artists are not only accepted in almost every job that involves arts and design, they are also among the high-earning leaders in the field. Prospective jobs include:
- Graphic Designers
- Multimedia Producer
- Animator
- Web Designers
- Art Directors
- Digital Imaging Specialists for product labels, multimedia campaigns, and background design
- Video editors
Equipped with multimedia skills, you can choose to be part of the marketing team of a company or you can be a freelancer who offers services to various clients. You can even set up a multimedia arts agency of your own.
Learn Multimedia Arts at Informatics
As one of the pioneers of online learning in the country, Informatics offers online Multimedia Arts course. Through Informatics Corporate Learning (ICL), you can take this course with flexible class schedules that won’t interfere with working hours and your other activities. Other benefits of taking an ICL Multimedia Arts course are:
- Learn new digital skills and access up to 9,000+ courses and a curated collection of educational ebooks, audiobooks and videos.
- Acquire and accumulate certifications for better credentials
- Learn from industry experts. Informatics is a Singapore-based training institution that provides education and training services to individuals, institutions, and corporations. We have trained over 600,000 Filipinos and more than 500 top corporations.
Multimedia Arts is just one of the corporate/short courses offered by Informatics. Know more about the school’s programs and internationally recognized online schooling technologies at www.informatics.edu.ph
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