The Bachelor of Science in Business Administration (BSBA), major in Digital Marketing and Web Analytics, is a three-year program which prepares students for positions of responsibility in marketing, business, or entrepreneurship. It arms prospective executives with the knowledge and disciplines required to effectively lead, organize, and run a business. The program uses an integrated approach among the functional areas of business as well as sensitivity to the business environment.
The Marketing Management program prepares the students to be responsive to the total environment by providing technical skills and competencies in the areas of marketing. Theory is blended with practicum activities to give the students a broad and enriched base for a career in marketing.
e-Learning or Online Learning is available across all Higher Education Programs
Career Path
Management Trainee in Marketing
Merchandiser
Marketing Assistant / Assistant Manager
PR / Advertising Assistant
Product or Brand Assistant / Assistant Manager
Customer Service Agent / Representative
Entrepreneur
Junior Sales Trainer
Account Executive
Receptionist
Sales Assistant / Staff
Order Billing Assistant
Salary Range
Php 15,000 – 80,000
Our Social